MKT 420 - Product Management

Institution:

Felician University

Subject:

Description:

This course examines the role of the product manager and product management strategies in response to a wide array of uncontrollable business environmental factors. Particular fo-cus is placed upon the product manager's ef-fective utilization of the four P's of the mar-keting mix to achieve desired goals. This course will utilize case analysis as a means of sharpening one's skills in strategy formulation and implementatio n. Prerequisit e: MKT 100

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.felician.edu

Phone Number:

(201) 559-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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