COM 2003 - Advertising Copywriting

Institution:

Centenary University

Subject:

Description:

4 Credits Prerequisite: ENG 106 The first half of this course deals with the techniques of persuasion applied to advertising in newspapers, direct mail, magazines, radio and television. It will analyze the specific requirements of each medium and study particular markets to which advertising campaigns are directed. The second half of the course will be devoted to the preparation of advertisements with rough and finished layouts in newspaper, magazine and direct mail formats.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centenaryuniversity.edu

Phone Number:

(908) 852-1400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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