ART 344 - Advanced Advertising Design

Institution:

New Jersey City University

Subject:

Description:

In this course students design an entire promotion campaign for a single product. This includes assignments in logo and packaging design, TV storyboards, POP displays, outdoor, and print advertising. Product development and marketing strategies are emphasized. Personal style development through final portfolio pieces is encouraged. Prerequisite: ART 343 Advertising Design

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.njcu.edu

Phone Number:

(201) 200-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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