BPS 366 - Consumer Behavior

Institution:

University of Rhode Island

Subject:

Description:

A review of the consumer decision-making process and factors that influence consumers, including ethical issues. Implications for cross-cultural marketing are examined. (Lec. 3) Pre: 365 or concurrent enrollment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uri.edu/

Phone Number:

(401) 874-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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