MKT 422 - Retailing

Institution:

Providence College

Subject:

Description:

1 semester, 3 credits This course provides students with an understanding of important issues in today's complex retail environment. While traditional retailing concepts and theory are included, emphasis is placed on emerging sources of consumer- seller interaction, e.g., direct marketing and the Internet.This course strives to develop a set of analytical skills that are necessary for effective evaluation and analysis in retailing. Prerequisite: MKT 205.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.providence.edu

Phone Number:

(401) 865-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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