BU 256 - International Marketing

Institution:

Erie Community College

Subject:

Description:

A survey course of modern international marketing with emphasis on development of a total program involving product/ service decisions, pricing decisions, channel decisions and communications decisions within the international context. Actual case studies of international marketing operations and expert guest speakers will illustrate the applicability of the international marketing theory to real international marketing situations. Prerequisite: BU 151 (Formerly BU 500) or permission of the instructor. F (S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ecc.edu

Phone Number:

(716) 842-2770

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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