MKT 310 - New Product Development

Institution:

Felician University

Subject:

Description:

The ability to develop new and innovative products is the lifeblood of any company. This course examines the entire process of New Product Development including brains-torming, idea evaluation and screening, busi-ness analysis, product testing and prototypes, test marketing, and commercialization. Addi-tional focus is placed upon the methods, tools, and techniques utilized to carry out the steps in the process. Prerequisite: MKT 100

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.felician.edu

Phone Number:

(201) 559-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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