OM 385 - Managerial Marketing

Institution:

Felician University

Subject:

Description:

Principles of marketing that need to be un-derstood by mangers in all areas in order to develop and utilize effective marketing prac-tices are examined. Concepts of our global economy, including major psychological and political influences, are explored and their marketing implications considered from a manager's perspective.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.felician.edu

Phone Number:

(201) 559-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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