TCOM 204 - The Business of Media

Institution:

Ohio University-Main Campus

Subject:

Description:

Prereq: TCOM 101. This course provides an intensive overview of how business is conducted in the media industries. Students will examine: (1)the fundamental relationsips between art and commerce in the media industries; (2)the structure of media companies; (3)the strategies media companies use to attract audiences/buyers; (4)the various ways media evaluate their products, and (5)the ethical issues that impact current media practices. May be retaken two times excluding withdrawals, but only last course taken counts.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ohio.edu

Phone Number:

(740) 593-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.