BMT 240 - Concepts of Audience Analysis

Institution:

Ohio University-Main Campus

Subject:

Business Management Technology

Description:

Prereq: NOT OPEN TO BUS ADMIN MAJORS. Development of knowledge of behavior content of marketing in consumer fields. Examination of applicable theory and research findings and concepts provided by psychology, sociology, anthropology, and marketing. Stress on conceptual models of buyer behavior based on sources of influence.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ohio.edu

Phone Number:

(740) 593-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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