BUS 212 - Marketing Principles

Institution:

North Country Community College

Subject:

Description:

An introduction to the basic aspects of controllable and, in pragmatic terms, uncontrollable variables relative to the individual firm. The firm's product, pricing distribution, and promotional strategies will be studied. A behavioral approach will be applied to the environmental aspects facing the business manager, including the economic, sociological, demographic, legal, and technical dimensions. Generally offered Spring semester only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nccc.edu

Phone Number:

(518) 891-2915

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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