BMK E 241 - Principles of Advertising

Institution:

Connecticut State Community College Housatonic

Subject:

Description:

3 C.H. Previously: BU 120 Code B Prerequisite: ENG* E043 or permission of the instructor. An exploration of the principles and applications of advertising. Topics include advertising, research, planning, ad creation, media planning and campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the coursework.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hcc.commnet.edu

Phone Number:

(203) 332-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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