BMK E 201 - Principles of Marketing

Institution:

Connecticut State Community College Housatonic

Subject:

Description:

3 C.H. Previously: BU 111 Code B Prerequisite or Parallel: ENG* E043 or permission of the instructor. A study of the scope and significance of marketing in contemporary American business with emphasis on marketing consumer goods and developing the essential elements of the marketing mix (product, price, distribution, and promotion).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hcc.commnet.edu

Phone Number:

(203) 332-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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