BMK E 207 - Consumer Behavior

Institution:

Connecticut State Community College Housatonic

Subject:

Description:

3 C.H. Previously: BU 238 Code B Prerequisite: ENG* E101 or permission of the instructor. An examination of consumer behavior as a function of the overall marketing plan. Concepts from the social and behavioral sciences are applied to describing and understanding consumer decision processes. Topics include psychological core foundations, decision making processes, consumer's culture, and consumer behavior outcomes.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hcc.commnet.edu

Phone Number:

(203) 332-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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