BMK E 118 - Non-Profit Marketing

Institution:

Connecticut State Community College Housatonic

Subject:

Description:

3 C.H. Previously: BU 112 Code B Prerequisite: ENG* E043 or permission of the instructor. An examination of the marketing function in the non-profit sector. Concepts and principles of marketing are applied to the unique problems and opportunities of the non-profit organization and its stake-holders. Topics include developing a customer orientation, strategic planning and organization, developing and organizing resources, designing the marketing mix, and controlling marketing strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hcc.commnet.edu

Phone Number:

(203) 332-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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