MKTG 3301 - Application of Marketing Technology

Institution:

University of North Georgia

Subject:

MARKETING

Description:

An introduction to the activities involving the exchange of goods, services, and ideas for the satisfaction of human wants. The role that the marketing function plays in the determination of policies and strategies relating to product, price, channels of distribution, and promotion is extensively examined. The course will look at how design, color, layout, ease of use and other aspects of a web page impact internet marketing. Customer appeal and customer attraction to products and services being marketing on the web will also be included in this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gc.peachnet.edu

Phone Number:

(678) 717-3639

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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