BMK 201 - Principles of Marketing

Institution:

Connecticut State Community College Quinebaug

Subject:

Description:

3 Credits A comprehensive examination of the concept of marketing as it affects policies and practices of business institutions. Specific attention is given to such topics as market research, advertising, marketing organization and distribution, costs and pricing, sales promotion, and the social regulation of marketing. Prerequisite: BBG* 101 or BES* 218 and IS 135 or permission of instructor

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.qvcc.commnet.edu

Phone Number:

(860) 412-7200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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