COM 259 - Introduction to Strategic Communication and Public Relations

Institution:

Miami University-Oxford

Subject:

Description:

Introduction to the use of communication to influence societal issues and the field of public relations. Focuses on the history and development of the discipline and analyzes the influence of strategic communication on society. Covers theory and research foundations as well as broad contexts of application such as social activists, corporate stakeholders, media, community, and political groups.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.miami.miamioh.edu

Phone Number:

(513) 529-1809

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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