COM 353 - Mass Media Audience Analysis

Institution:

Miami University-Oxford

Subject:

Description:

Introduction to audience analysis including review of services provided by media research organizations and procedures of applied survey research for the media. Prerequisite major status or permission of instructor. MPT 354 Media and Society (3) Survey of the place of electronic media in society. Topics covered include media and culture; media economics, industries, and institutions; politics of media content; media and social representation. Prerequisite: major status or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.miami.miamioh.edu

Phone Number:

(513) 529-1809

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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