AMPD 403 - Consumer Analysis in Fashion

Institution:

Bowling Green State University-Main Campus

Subject:

Apparel Merch/Prod Dvlpt

Description:

Fall, Spring. In depth examination of the processes involved when individuals or groups select, purchase, use or dispose of textiles and apparel products to satisfy needs and desires. Relevant topics include: consumer characteristics and implications in the fashion industry, fashion communication and decision making, ethics, and consumer protection within the textiles and apparel industry. Prerequisites: AMPD 151, and MKT 302 or AMPD 309, AMPD majors only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bgsu.edu

Phone Number:

(419) 372-2531

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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