HP 310 - Sales And Marketing For Hotels And Restaurants

Institution:

Monroe College-New Rochelle

Subject:

Description:

3 credits This course serves to bring together all of the operational areas of lodging, food and beverage and the kitchen under the sales and marketing perspective. Building on the fundamentals learned in prior hospitality coursework, students will focus on the means by which they can position, price and promote their operations. The purpose of the course is to better prepare the student to enter sales and marketing or to manage a sales team of a hotel or restaurant. Through a variety of case studies, the students will be exposed to many situations which they will likely face in the future in order to address them responsibly. PREREQUISITES: HP-102 & HP-110

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

Phone Number:

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Unaccounted for code

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