HP 401 - Destination Marketing

Institution:

Monroe College-New Rochelle

Subject:

Description:

3 credits This course emphasizes marketing principles supported by case studies. The course also examines diverse markets and target marketing. Various promotional activities will be explored, including print material, public relations, advertising, selling, exhibition, direct mailing, and the Internet. PREREQUISITE: HP-120

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

Phone Number:

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Unaccounted for code

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