MKT 220 - Advertising and Sales Promotion

Institution:

Wayne Community College

Subject:

Description:

Prerequisite: None Corequisite: None This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. This course is also available through the Virtual Learning Community (VLC). ( F., Sp.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.waynecc.edu

Phone Number:

(919) 735-5151

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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