BUMA 027 - Marketing

Institution:

College of the Desert

Subject:

Description:

This course is the study of market structures, channels of distribution, pricing and price policy, and market research. It emphasizes the relationship of human behavior and culture to marketing activities. The student participates in individual and class projects designed to reinforce basic marketing theory and concepts. Lecture Hours: 54 Lab Hours: 0 Repeatable: No Grading: L Prerequisite: ENG-050 CAN: None Transfer Status: CSU Degree Applicable: AA/AS COD GE: None CSU GE: None IGETC: None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.collegeofthedesert.edu

Phone Number:

(760) 346-8041

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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