BUS 213 - Basic Marketing

Institution:

Maria College of Albany

Subject:

Description:

introduction to the scope and significance of marketing in the American economy. The structure, functions and behavior of distribution systems will be analyzed, including relationships in marketing networks among manufacturers, intermediate middlemen, retailers, consumers, specialized marketing firms and government agencies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mariacollege.edu

Phone Number:

(518) 438-3111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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