ADV 04331 - Print Media Copywriting

Institution:

Rowan University

Subject:

Description:

Prerequisites: ADV 04330 , for majors or minors only Students take this course as the first professional course in advertising. Students learn to write national style print copy using theory and contemporary trends. Topics include: Research tools, copy platform, objective setting, benefit-sell, idea development and headline strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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