MKTG 150 - Introduction to e-Commerce

Institution:

Columbus State Community College

Subject:

Description:

This course offers an overview of the marketing and technical aspects of e-Commerce. Students are introduced to basic network concepts and protocols; how various markets (consumer, business-to-business, and government) make use of e-Commerce; the four fundamental marketing considerations of product, price, distribution/place and promotion as informed by interactive media; and the design and financial and ethical aspects of e-Commerce.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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