MKTG 142 - Media Buying

Institution:

Columbus State Community College

Subject:

Description:

Course introduces media buying and selling with particular emphasis on the role of the various participants in the process: clients, advertising and media agencies, media sales companies, media companies, etc. Current industry selling practices for print and electronic media will be discussed. Components of the course include media plan development, target audience(s) selection, and integration of a media plan into an advertising plan. At the completion of the course, students will have developed portfolio-ready examples of work

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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