MKTG 145 - Services Marketing

Institution:

Columbus State Community College

Subject:

Description:

This course studies the characteristics of services, their contribution to an economy, service quality, service customer behavior and the relationship between organizational performance and customer retention. Emphasis will be placed on customer satisfaction measurement, coordination issues between marketing and operations in the design and implementation of service delivery, and the utilization of emerging technology.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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