MKTG 141 - Interactive Marketing Media

Institution:

Columbus State Community College

Subject:

Description:

Introduction to interactive marketing media with particular emphasis on the integrated marketing communications perspective and the inclusion of electronic and interactive marketing in a comprehensive marketing program. Current industry usage of relationship marketing, cybermarketing, database marketing, testing and electronic direct marketing and other Web 2.0 tactics and tools will be discussed. Components of the course include target audience(s) selection, application of direct marketing strategy to interactive marketing, Direct Response Television and Mobile marketing, Cybermalls and the integration of other media. At the completion of the course, students will have developed an understanding of the various Web 2.0 media available to be considered for use in an integrated marketing communications effort.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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