MKTG 140 - Introduction to Advertising and Promotion

Institution:

Columbus State Community College

Subject:

Description:

This course emphasizes the role of advertising and promotion in the marketing communications program of an organization. The field of advertising and promotion is examined from an integrated marketing communications perspective. Attention is given to other promotional areas such as direct marketing, sales promotion, publicity/public relations, and personal selling. The overall marketing process, consumer behavior, communications theory and the evaluation of advertising and promotion media will be emphasized. Attention will also be given to the regulatory, social and economic factors that influence, and are in turn influenced by, an organization's advertising and promotional program.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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