MKTG 131 - Market Research Principles

Institution:

Columbus State Community College

Subject:

Description:

This course introduces the field of market research with particular emphasis on how to use research data to make better marketing decisions. Topics covered include the market research process, research design and data sources, data collection, and the analysis of marketing research data.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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