MKTG 1033 - Advertising Principles

Institution:

SUNY College of Technology at Alfred

Subject:

Description:

Student will survey field of advertising. The purpose and theory of advertising to its effective use will be discussed. Creative projects will be designed by the student as major forms of media are defined and discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alfredstate.edu

Phone Number:

(800) 425-3733

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.