ENG 229 - Writing for Advertising

Institution:

Ulster County Community College

Subject:

Description:

3 Credits English,COM,For Lang, & PHI English Comp and Lit In this introductory course, students learn to write copy for various aspects of advertising and public relations, including print media, television, radio, direct mail, and others. Students write disciplined assignments based on knowledge of advertising principles, consumer behavior, and salesmanship. Prerequisite: ENG 102 or by advisement.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SUNYULSTER.EDU

Phone Number:

(845) 687-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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