MKT 406 - Marketing Research Project

Institution:

Rider University

Subject:

Description:

3 credits An opportunity for continued learning about marketing research, primarily through implementation of an actual research project. The course focuses on the application of material learned in MKT-366, but extends learning through lectures, discussions, or experiential exercises in all areas of research methodology, including research design, instrument creation, data collection and analysis, and report preparation. Prerequisite: MKT-366 and senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rider.edu

Phone Number:

(609) 896-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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