BUS 209 - Principles of Advertising

Institution:

Ulster County Community College

Subject:

Description:

3 Credits Business,Professional Studies Business Administration Advertising agencies, marketing principles, advertising copy and design, and media selection are some of the topics covered in this course. Students will apply principles learned in a comprehensive advertising project requiring a group paper and class presentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SUNYULSTER.EDU

Phone Number:

(845) 687-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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