MKT 335 - Consumer Behavior

Institution:

Providence College

Subject:

Description:

1 semester, 3 credits This course is designed to present an overall view of the factors influencing consumer action, consumerism, and current theories of consumer behavior based on factors such as motives, attitudes, dissonance, and psychological and social influences. Prerequisite: MKT 205.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.providence.edu

Phone Number:

(401) 865-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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