BUAD 204 - Principles of Marketing

Institution:

Tompkins Cortland Community College

Subject:

Description:

Introduces students to the basic principles of marketing as they relate to modern day business. The course is centered on the four Ps: product, place, promotion, and price. Case problems and current marketing situations are utilized in discussing the marketing concepts. In addition, projects are assigned to allow the student to explore various marketing situations. Prerequisites: BUAD 106 and prior completion or concurrent enrollment in ENGL 100. 3 Cr. (3 Lec.) Fall and spring semesters.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.TC3.edu

Phone Number:

(607) 844-8211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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