BUAD 215 - International Marketing

Institution:

Tompkins Cortland Community College

Subject:

Description:

Introduces students to the basic theories, principles, and practices of international marketing. The course will examine the cultural, geographic, economic, and political differences among international markets, and the impact of these differences on marketing practices in individual countries. Prerequisites: BUAD 111, BUAD 204 and ENGL 101. 3 Cr. (3 Lec.) Spring semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.TC3.edu

Phone Number:

(607) 844-8211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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