BUAD 211 - Marketing Applications

Institution:

Tompkins Cortland Community College

Subject:

Description:

Building on the concepts and methodology developed in BUAD 204, Principles of Marketing, this course requires students to apply applications to case studies and marketing simulations. Topics include developing and implementing marketing strategies, conducting marketing audits, and working to connect the marketing management function with strategic planning. Prerequisites: BUAD 204, and prior completion or concurrent enrollment in ENGL 101. 3 Cr. (3 Lec.) Spring semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.TC3.edu

Phone Number:

(607) 844-8211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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