MAR 2321 - Advertising

Institution:

St. Petersburg College

Subject:

Description:

3 credits Prerequisite: REA 0001. This course presents a comprehensive overview, from a managerial viewpoint, of the field of advertising and shows the relationship of advertising to history, economics, marketing, social institutions, and customer psychology. Included in the study are sales promotion, media organization, marketing functioning, brand promotion, and analysis of consumer behavior, budgeting, legislation and regulations. The course culminates with the student planning an advertising campaign. 47 contact hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spcollege.edu

Phone Number:

(727) 341-4772

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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