MAR 1143 - Seminar in Global Marketing

Institution:

St. Petersburg College

Subject:

Description:

3 credits Prerequisite: MAR 1142 or permission of the program director. This seminar is a sequel to MAR 1142, Global Marketing. It reemphasizes the principals of Global Marketing first explain in the prerequisite course by demonstrating the application of these principles. By visiting companies in foreign countries, the concepts of global market trade, marketing operations methods, and "real world" market implementation are seen in action and analyzed. The areas of international trade, payments, development, and multinational enterprise as they relate to global marketing in action, are an additional focus of this course. This is a "study abroad" seminar class. 47 contact hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spcollege.edu

Phone Number:

(727) 341-4772

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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