MKA 2512 - Sales Promotion And Public Relations

Institution:

St. Petersburg College

Subject:

Description:

3 credits Prerequisite: REA 0001. This course studies two (2) specific business tasks of the Promotional Mix: sales promotion (SP) and public relations (PR). Terminology of the field(s) will be explained and the use of SP and PR will be applied to business situations. The course will provide practical guidance in the field(s) and include projects designed by the students. 47 contact hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spcollege.edu

Phone Number:

(727) 341-4772

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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