MAR 2141 - International Marketing

Institution:

St. Petersburg College

Subject:

Description:

3 credits Prerequisite: Permission of the program director. This course is offered as part of the Semester Experience Abroad program in Seville, Spain. This course examines basic marketing principles related to business in an international setting. Emphasis is placed on the role of the international marketing manager in the development of marketing strategies for a variety of markets in diverse cultural and economic situations. Topics covered include the decision-making process in the areas of foreign market analysis, target market identification, product planning, promotion and channels of distribution. 47 contact hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spcollege.edu

Phone Number:

(727) 341-4772

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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