MAR 4613 - Marketing Research

Institution:

St. Petersburg College

Subject:

Description:

3 credits Prerequisite: Admission to the Technology Management, International Business or Banking BAS program or permission of the Dean. This course focuses on addressing the issues, methods and strategies associated with the collection, management, analysis and dissemination of information for use in domestic and global marketing decisions. The core focus will be on primary ( quantitative & qualitative) and secondary research methodologies, including problem identification, methodology design, sampling planning, questionnaire design, fieldwork implementation, data processing, data analysis and data presentation. 47 contact hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spcollege.edu

Phone Number:

(727) 341-4772

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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