ENG 374 - Advertising:Design,Layout,and Copy Writing

Institution:

Salve Regina University

Subject:

Description:

In this course, students will develop skills in creating advertisements. Formulas for developing the messages used in consumer, trade, and institutional advertising will be discussed; factual and imaginative approaches for print and broadcast media will be studied. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salve.edu

Phone Number:

(401) 847-6650

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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