MKA 2511 - Advertising

Institution:

Santa Fe College

Subject:

Description:

O A non-technical approach to the planning, scheduling, and budgeting functions in advertising and related public relations/promotional efforts. Balancing the promotional mix (personal selling, advertising, promotions, and public relations) to achieve maximum efficiency; techniques of evaluating advertising effectiveness. An emphasis on small business concerns and cost control. Prerequisite: MAR2011 or permission of instructor. Prerequisite: MAR2011 or permission of instructor... Full Description

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfcollege.edu

Phone Number:

(352) 395-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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