MAR 2141 - International Marketing

Institution:

Santa Fe College

Subject:

Description:

P Basic marketing principles as they relate to business in an international setting. Emphasis in on the role of the marketing manager in the development of marketing strategies for a variety of markets in diverse cultural and economic situations. Topics include foreign market analysis, target market identification, product planning, promotion and distribution

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfcollege.edu

Phone Number:

(352) 395-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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