MAR 2011 - Principles of Marketing

Institution:

Santa Fe College

Subject:

Description:

P The marketing function from idea creation through production, distribution, and consumption is examined, primarily with a small business, applications-driven format. Students will build their own marketing plan as part of the course, developing research, writing, and presentation skills. Competitive analysis, planning, and consumer behavior are integral subjects

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfcollege.edu

Phone Number:

(352) 395-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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