MKT 202 - Principles of Marketing

Institution:

Quincy College

Subject:

Description:

A survey of the principles and practices governing the distribution of commodities from producer to consumer. Areas of study include types of marketing institutions, price policy, legislation affecting markets, market research, channel and product strategies and consumer behavior. Prerequisites: ENG 101 (suggested). 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.quincycollege.edu

Phone Number:

(800) 698-1700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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